Covering SxSW Interactive in one day is craziness. Frankly, not only is it impossible, it shouldn’t be tried because you end up making too many sacrifices. Even with the app they provided (see above) I couldn’t begin to discern a path through the vastness that would give me good coverage. At a certain point you just give in, do your best, and appreciate the richness of what SxSW offers.
Why one day?
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